About

I turn large-scale business initiatives into compelling marketing and product experiences through clear storytelling, thoughtful strategy, and beautiful, relatable design.

Professional approach

I research the product, market, and end users before defining a design strategy. I lead discovery, journey mapping, prototyping, and usability testing to validate concepts before they go to market. I evolve Figma-based systems and modular components to deliver consistency, speed, and measurable outcomes.

Leadership and collaboration

I build and mentor cross-functional teams, champion accessibility and usability, and create repeatable processes that scale. I hire, coach, and establish critique loops so teams grow faster and produce better work together.

Impact highlights

I’ve led enterprise conversions and platform modernizations that delivered measurable business results, reduced production time through modular systems, and saved costs through smarter experience design. I communicate design decisions clearly to product, engineering, and executive stakeholders to drive adoption and alignment.

Personal Note

I’m a second-generation Creative Director with degrees in Advertising Design and Graphic Design and a certificate in User Experience. I love animals and have a terrier mix named Sassy. Outside of design, I volunteer regularly—packing meals, helping revamp playgrounds, serving community meals, crafting blankets, and organizing charity shop drives for local and international organizations. I spend my free time traveling, crafting, building Legos, and playing video games with my nieces and nephews.