Financial Services for Capital One Finance (COF)

BJ’s Wholesale Club Credit Card Conversion

We translated BJ’s member‑first philosophy and witty brand voice into a clear, approachable banking experience. By aligning Capital One’s product priorities with BJ’s humor and rewards focus, the work simplified onboarding, increased member engagement, and made everyday banking feel more human.

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Williams-Sonoma Credit Card Conversion

Each Williams‑Sonoma brand has its own curated voice and devotion to craft. We listened to members and brand teams, then designed a modular Key Rewards experience — clear enrollment flows, brand‑sensitive messaging, and adaptable creative — so customers immediately felt right at home, while account management became simpler and faster.

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