BJ’s Early Month on Books (EMOB) emails

Connecting to our Cardholders

Early Month on Books is a strategic lifecycle email series designed to deepen cardholder engagement with rewards. We mapped the customer journey to deliver relevant education at just the right moments—how to earn, when to redeem, and practical tips to maximize benefits. The cadence is intentionally measured so customers receive helpful guidance without feeling spammed, improving activation, comprehension, and long-term program loyalty.