BJ’s Membership Offer Emails

Offering big savings to Capital One cardholders

This offer from Capital One to its other cardholders needed to be branded and feel like a Capital One email, not a BJ’s email. The target market included folks who could become new members and previous members who had let their memberships lapse, and resided within the membership footprint of a BJ’s Club. I was able to bring in a dash of BJ’s branding through the imagery.

This offer was so successful that it was repurposed for Club openings with a new offer. I also added Movable Ink modules to provide maps to new BJ’s locations, and updated the imagery to a holiday feast. Full versions of the layouts are available below.