BJ’s Membership Offer Emails

Offering big savings to COF cardholders

This offer from COF to its other cardholders needed to be branded and feel like a COF email, not a BJ’s email. The target market included folks who could become new members and previous members who had let their membership lapse, but who resided within the membership footprint of a BJ’s Club. I was able to bring in a dash of BJ’s branding through the imagery.

When the email got repurposed for Club openings, I added Movable Ink modules to provide maps to new BJ’s locations. I also updated the imagery to a holiday feast.