Retail Environment for Kmart

Kmart Back-to-School Storewide Signage

This campaign used bright colors and light backgrounds to reflect the fun and optimism of a new school year in our store. The textures are representative of stenciled chalk art. The vibrantly colored, custom die-cut signs made wayfinding fun and easy throughout the store.

Kmart Halloween Storewide Signage

Before beginning the Halloween signage, the Integrated Marketing Channel (IMC) team laid down the gauntlet with a commercial that was themed to a campy horror movie. Not to be outdone, my signing team took on the challenge of bringing movie magic to a big box store environment. Take a behind-the-scenes look at how the dungeon of decor came to life.

Kmart Shop Your Way Rewards Storewide

Shop Your Way was a free, member loyalty program at Sears and Kmart. Members earned points on almost every purchase, which could be used towards future purchases. For this campaign, SYW wanted to demonstrate how buying things that you needed earned points towards things that you want.