The family of welcome kits for Williams Sonoma
Bringing the family together
The card carriers for Williams-Sonoma represent 4 brands: Williams-Sonoma, Pottery Barn, West Elm, and the Key Rewards. Each brand has a private label credit card (PLCC) and a Visa. The PLCC and the Visa version have distinct rewards. The Visa version has additional ways to earn rewards through making purchases at restaurants and other retailers. In addition, each card has a conversion, a welcome kit, and a replacement version of the carrier. That adds up to a total of 24 versions of the carrier.
Welcome kit preprints
In order to make the project more cost efficient, I created 8 versions of the preprint. One for each brand’s PLCC and Visa cards. Then I used a laser layer to message each variant, based on why the Cardmember was receiving the card. Messages were tailored to Cardmembers who were part of the conversion, were being upgraded to our Visa product, were joining the card program–post conversion, or were replacing a card. This reduced the press set-up cost by over 60%.
Williams-Sonoma welcome kit COF customer agreement
The welcome kit also comes with a miniature version of the COF Customer Agreement (CCA). The CCA provides general information about the credit limit, promotional credit plans, authorized users, interest charges and fees, etc. I also created a larger CCA that will be mailed to Cardmembers who are a part of the conversion.