BJ’s Wholesale Conversion
BJ’s Rewards Emails
Early Month on Books is a paced, customer-first email program that educates cardholders about earning and redeeming rewards. Messages are thoughtfully scheduled across the lifecycle to deliver timely value and avoid inbox fatigue.
BJ’s Membership Offer Emails
To celebrate the new partnership, we created a targeted email promotion offering significantly discounted memberships. The campaign resonated with customers, drove high engagement, and led us to adapt the creative into a holiday‑themed version to extend momentum.
BJ’s One Summer Sweepstakes
Primarily run on social channels, this summer sweepstakes invited members to enter for a chance to win up to $5,000 in BJ’s gift cards. The social-first activation drove broad awareness, strong engagement, and increased membership interaction across both paid and organic posts.